Yahoo! is clearly lacking insight with regards to online advertising and correctly monetizing its web sites. Or at least its arch-rival Google is far better off than they are.
Thinking of what's next after losing the Microsoft-Yahoo deal merger (thank God), they could find other ways to maximize their profits - e. g. optimize online advertising in their assets (Flickr, for example).
A quick run-down of usage statistics puts Flickr along the lines of being worth $4 billion USD. And that's easily 10% of what Microsoft could have offered them as a one time payment. Trying to drive a profit from their most popular web sites is really a no-brainer. So what's keeping Yahoo!? Continue Reading »
