ABOUT
I help good businesses get the attention they deserve.
For 15+ years I've worked both sides of the story, first as a tech journalist, then as a marketer. Now I bring both to the businesses I work with, plus the AI systems that help them move faster.
MY STORY
How I got here.
I started out writing about technology: the phones, the gadgets and the companies behind them. It taught me fast that people don't read what you want them to read. They read what's useful, clear and true.
Along the way, some of my stories were picked up by Engadget, Gizmodo, and eventually Techmeme. That taught me something else: a good story travels on its own.
Then I crossed over to marketing, building content and growth for companies big and small, from Google to fast-moving fintech brands. Same lesson, bigger stakes: earn attention honestly and it keeps paying you back.
Today, AI is the biggest shift I've seen in 15 years. I build AI systems, automations and advanced workflows that help businesses get more done with less.
WHAT I BELIEVE
Three rules I work by.
Clear beats clever.
People should get what you do in five seconds.
Useful beats loud.
The best marketing helps someone before it sells to them.
Done beats perfect.
Ship, learn, improve. Momentum compounds.
WORKING WITH ME
What you can expect.
Straight talk.
You'll hear what's working, what isn't and what I'd do next.
Speed.
I work fast and ship often, so you see results sooner.
Plain English.
No jargon, no 40-slide decks.