NOTES

Notes

Short primers and quick takes on marketing, AI and tech.

AI agents in marketing: What’s real vs hype

Every marketing tool claims an AI agent now. What agents actually are, where they earn their keep and where a human still decides.

AI tools can now work on a WordPress site directly. Here's what changed, in plain English, and why it's time to build.

Google now answers before anyone clicks. A plain-English primer on AI search, what changed this year and what to do about it.